Portfolio_Experimental

Experimental Type

Initial Observation: Finding shapes and textures in nature. Playing with type forms and relating each letter to something wild. Combining nature and design with textures of Alaska was the starting point for this book design.[vc_separator type="transparent" position="left" color="" border_style="solid" width="" thickness="0" up="15" down="15"]Final Destination: Each page was...

Portfolio_Wilderness

Escaping Wilderness

Initial Observation: How would one survive in the wilderness if left on their own? Throughout history, there are survival stories of great courage and surprising, and even disturbing responses when people have been faced with the possibility of dying. This book was the compilation of the...

Portfolio_Purity

Defining Purity Book

Initial Observation: Imogen Cunningham, an inspirational and early pioneer of photography from the Pacific Northwest. In the 1920’s she focused on artistic nudes and the study of plant forms, creating a bold and contemporary visual forms.[vc_separator type="transparent" position="left" color="" border_style="solid" width="" thickness="0" up="15" down="15"]Final Destination: I approached...

Portfolio_Iditarod

Iditarod Rebrand

Initial Observation: The Last Great Race…such resolve, athleticism and ability wrapped into the northern sport of dog mushing. Too bad the Iditarod brand is outdated and lacks appeal…crying out for a brand refresh. It’s hard not to get tangled in the multi-faceted aspects: dog training, Alaska,...

Portfolio_SternGrove

Stern Grove Postcards

Initial Observation: Stern Grove offers a free outdoor festival to the San Francisco general public. Creating an identity for the festival included bringing a concept to life that incorporated the music, dancing and festivities. [vc_separator type="transparent" position="left" color="" border_style="solid" width="" thickness="0" up="15" down="15"] Final Destination: Festivals are often...

Paint Line Packaging

Paint Line Packaging

Initial Observation: Finding inspiration in the self-started fashion designer, Alexander Wang. Juxtaposition of a New York vibe and the effortless look of Wang’s clothing carelessly draped over a sleek female frame. Only a hint of color, with bold and loud features. Young, sassy, sexy yet tough...

Portfolio_Chai

Chai Tea Packaging

Initial Observation: Oregon Chai Tea offered a strong brand philosophy, but not a strong visual look. Looking to be perceived as active and professional, yet convenient and easy to use. Made of quality ingredients, this tea company is environmentally and socially conscious. [vc_separator type="transparent" position="left" color="" border_style="solid"...

Portfolio_Guy-Ritchie

Guy Ritchie Film Fesitval

Initial Observation: Guy Ritchie…what a fun director to focus on for a film festival! Fast paced non-stop entertainment paired with clever intertwined plots and dynamic characters. Blockbuster movies, appealing to a large audience with puzzle-like scenes. A great platform to create a comprehensive film festival identity.[vc_separator...

Portfolio_Shuteye

Shuteye Thesis

Initial Observation: Seventy-three percent of college students experience sleep problems causing major health complications and reduced learning. These sleep irregularities are a contributing factor to American college students ranking well below their peers in other countries. Something must be done! [vc_separator type="transparent" position="left" color="" border_style="solid" width="" thickness="0"...