Oregon Chai Tea offered a strong brand philosophy, but not a strong visual look. Looking to be perceived as active and professional, yet convenient and easy to use. Made of quality ingredients, this tea company is environmentally and socially conscious.
This packaging redesign process started with a thorough investigation of the brand and how they got started. Targeting young professionals who are active and health-conscious, it was important that the packaging fit into the modern trend of natural foods, while still being unique and affordable. I constructed a stylized packaging system, where each tea flavor looked beautiful standing along in it’s triangle shape, or fit into a set of six flavors to create a hexagon. The tea bags were designed to match, with an elegant triangle-shaped fold-out wrapper. Vibrant, natural imagery brought the packaging to life.