Guy Ritchie…what a fun director to focus on for a film festival! Fast-paced non-stop entertainment paired with clever intertwined plots and dynamic characters. Blockbuster movies, appealing to a large audience with puzzle-like scenes. A great platform to create a comprehensive film festival identity.
Finding my way through the visual inspiration of Ritchie’s movies (after appropriately pirating them just as one of Ritchie’s characters would have), required constant watching of the five films I featured in the festival: Lock, Stock and Two Smoking Barrels, Snatch, Revolver, RocknRolla, and Sherlock Holmes. I became one of his characters: prisoner to my sketchbook, failed attempts to smoke, ragged and dirty clothing, sleepless nights, certainly excessive cussing, and an increase in blood, sweat and tears. If only I had pigs to help devour the evidence.
Through a fast and furious semester, I created a breadth of work for the festival that included the festival identity, program, schedule of events, process book, posters, DVD packaging, event passes, a stationery set, tickets, employee uniforms, packaging swag, and a mobile app. Each element worked as a unique and differentiated design piece within an overarching and comprehensive visual system.